Personal Data Policy
We take data protection very seriously and want to ensure that your privacy is protected whenever you visit our website. Below we would like to inform you about which personal data are collected, processed and used in the context of our services. Together with our terms of use, this Personal Data Policy constitutes our agreement with you. Unless specified otherwise, the definitions in the terms of use shall also apply to this Personal Data Policy.
We reserve the right to amend and/or supplement the contents of this Personal Data Policy from time to time. We therefore recommend that you review this Personal Data Policy regularly.
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1. General information
Poggenpohl Manufacturing GmbH, Poggenpohlstraße 1, 32051 Herford, Germany, is the data controller for the collection, processing and use of your personal data you disclose to us in the context of using our service. We process your personal data in accordance with the German Federal Data Protection Act and the German Telemedia Act. When you use the services of third parties (e.g. of Facebook) in connection with the service, the privacy policies of these third-party providers apply exclusively to their services. By registering and setting up a user account with us, you consent to the collection, processing and use of your personal data by us in accordance with the following provisions.
2. Personal data we collect
Personal data are all data making it possible to identify a specific person, i.e. the person’s name, address or e-mail address. We collect, process and use personal data you disclose to us in the context of your registration and the setup of a user account, such as your name, address, e-mail address, gender, age and a password. We also collect, process and use data when you use our service; these can also be personal data such as:
- information about your interactions with our service;
- the details of your questions;
- user content you post, upload and/or make available to the service; and
- technical data, including e.g. the URL you use, and your IP address.
When you are connected to our service by using Facebook, you also authorise us to collect your authentication data, such as your user name, password and other personal data available on or through your Facebook account.
3. Purpose of data collection
In particular, we collect, process and use personal data for the following purposes:
- to fulfil our terms of contract: e.g. your contact data;
- to customise and improve the use of the service and to provide products and services through the service: your data concerning the interaction with the service;
- for administration of your user account: your name;
- for the development of new products and services and the analysis of your use of the service: your data concerning the interaction with the service;
- to make available offers and news by mail: your address;
- to communicate with you: your e-mail address and telephone number;
- to fulfil our legal obligations: your name and your password.
4. Consent to direct marketing and withdrawal of consent
Provided that you have given your explicit consent, we may also use your personal data for the purposes of direct marketing via e-mail in order to offer services and products from us and the corporations belonging to our group of companies.
You have the right to withdraw your declaration of consent to direct marketing for the future at any time. Please send your withdrawal of consent to the following address:
Poggenpohl Manufacturing GmbH
Poggenpohlstraße 1
32051 Herford, Germany
marketing@poggenpohl.com
5. Transfer to third parties
We also transfer personal data to affiliates and Poggenpohl trade partners as well as to service providers who provide technical support services in our name, such as companies who provide the technical infrastructure, IT service providers and customer service providers as well as companies providing statistical analyses to us. In all other cases, your personal data will not be shared with third parties without your explicit consent unless we are obligated to do so by a judicial or official order. Information is usually exchanged by means of Internet-based technology. We do not intend to sell your personal data to third parties or to use them for any other marketing purposes.
6. Information, correction, blocking, erasure
You have the right to request information about the personal data stored about you free of charge once per calendar year and, in addition, receive information about the data sources, the use of the data and the identity of the parties to whom your personal data have been provided. Your request must be made in writing and must include your name and the number of your identity card. In addition, the request must be signed by you.
You have the right to request the correction or erasure of data stored about you, or the elimination of errors or the supplementation of data, at any time. In all cases, please address your request to:
Poggenpohl ManufacturingGmbH
Poggenpohlstraße 1
32051 Herford, Germany
marketing@poggenpohl.com
7. Cookies
Our website uses cookies to identify the devices you use in anonymised form to improve the service we provide to you.
What are cookies?
A cookie is a small text file which is stored on your computer and contains information. A cookie allows our system to identify your device when you visit our website. The cookies we use are not used to store any personal data, but exclusively anonymous ID numbers.
How can you prevent the use of cookies?
You can decide for yourself whether to accept the use of cookies. You can set up your web browser to prevent the reception of cookies. However, this may result in our service not functioning properly. The required approach to prevent the use of cookies depends on the web browser you use. Please refer to the help section of your web browser for further instructions.
Why do we use cookies?
Customised content on the website to optimise the use of the website for you, we use cookies which can store and detect your preferences. The customised cookies are placed by us.
Improvement of the website
We continuously improve our website for you. To do so, we use Google Analytics and Hotjar to analyse the behaviour of the visitors to our website and use appropriate cookies. The information about your use of our website is transferred to Google and Hotjar in anonymised form. We do not search for any link to your IP address with any personal information about you. In fact, your IP address is abbreviated before we transfer it to Google and Hotjar. The user data are collected to compile statistical reports on the activity on the website. Additionally, visits to our website are recorded anonymously to improve our website continuously.
The evaluations are then used for improvements to our website. The analysis cookies are cookies set by us.
Social media content
Our website contains content by social media channels, such as YouTube. It is possible that these websites will set cookies we do not control (so-called third-party cookies). As far as we are aware, the companies listed below will set cookies in your browser. Follow the listed link to find out how these service providers use cookies:
- Youtube Google, Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA: Privacy Policy
- Google Maps, Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA: Privacy Policy
- Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA: Privacy Policy
- Twitter TwitterTwitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA Privacy Policy
Provision of relevant ads to you
To optimise our marketing activities, we use so-called ad networks of third parties, such as Google AdWords and Doubleclick (both are the property of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). These are third-party cookies. You can nonetheless prevent the use of cookies by these third parties by using the following services:
- Set Google Ads to block Google-specific services
- Your online selection: to block any ad networks
- About ad: to prevent behaviour-related online ads
8. Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of Poggenpohl, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Googles collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB
9. Newsletter delivery and technology
This happens to your personal data in connection with a subscription to our newsletter:
Information about processing
Data Category | Purpose | Legal Basis | Legitimiate interest | Storage period | |
E-mail -adress | Verification of the application (double-opt-in procedure), sending of the newsletter | Art. 6 (1) (a) GDPR | Duration of the newsletter subscription | ||
User profile data newsletter | Interest-oriented design of the newsletter | Art. 6 (1) (f) GDPR | Improvement of our service, advertising purposes | Duration of the newsletter subscription |
Recipient of personal data
Recipient Category | Data concerned | Legal basis of the transfer |
Service provider for newsletter distribution | all data mentioned under Information about processing | order processing (Art. 28 GDPR) |
You can cancel your newsletter subscription at any time effective for the future and withdraw your consent to the storage of these data. You can find instructions on this step in the confirmation e-mail and in every newsletter.
- To ensure IT security
- In order to be able to understand and prove facts in case of legal disputes
Name of Service | Google Analytics with anonymization function |
Google Adwords | Google Remarketing | Google Tag Manager | Facebook Pixel | Facebook Custom Audiences | LinkedIn-Plugins / Linkedin-Pixel | Hotjar Pixel |
Service Provider | Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA | Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA | Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA | Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA | Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA | Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA | LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA |
Hotjar Ltd. |
Functionality |
Google Analytics uses so-called “cookies”, text files that are stored on your computer and thereby allow an analysis of the use of the website by you. |
The information obtained by means of the “Conversion Cookies” is used by Google to create visitor statistics for our web site. These statistics tell us the total number of users who clicked on our ad, and which pages on our site were subsequently accessed by their respective users. However, we or others through “Google Adwords” advertisers do not receive any information that personally identifies users. |
Google Remarketing can show ads to people who have already visited our website in the past. Within the Google ad network, advertisements tailored to their interests can be displayed on our site. |
With the Google Tag Manager, the here mentioned Trackers are flexibly turned on / off. | Each time you visit our website that has such a component, this component causes the browser you are using to download a corresponding representation of the Facebook component. Through this process, Facebook is informed about which specific page of our website is being visited by you.
If you visit our site and are logged in to Facebook, Facebook recognizes through the information collected by the component, which specific page you visit and assigns this information to your personal account on Facebook. |
We use anonymized contact information from you to find you on Facebook about so-called Custom Audiences. | We use anonymized contact information from you to find you on Linkedin about so-called Custom Audiences. | User profiles and anonymized session recordings are generated on every visit to our website to continuously improve our provided services. |
Possibility to prevent processing |
tools.google.com/dlpage/gaoptout?hl=en |
http://www.google.com/settings/ads | http://www.google.com/settings/ads | https://www.google.com/analytics/tag-manager/use-policy/ | OptOut Facebook | OptOut Facebook | OptOut Linkedin | OptOut Hotjar |
Data transfer to third country |
No | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Appropiateness resolution (Article 45 GDPR) |
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Suitable Guarantees (Art. 46 GDPR) |
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active | https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Activ | https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Activ | https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Activ | https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active | https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active | https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0 | https://help.hotjar.com/hc/en-us/articles/360003063813-EU-US-Privacy-Shield-Framework |